Time and resource consumption in generating video content is a reality. This is why it’s crucial to make the most of your efforts. I will now share with you my 17 proven methods through which your video can be repurposed.

Ultimately, these methods can help lengthen the lifespan of your video marketing content, reach new audiences, and greatly enhance ROI.

17 repurposing methods at a glance. This will give readers a visual overview of what to expect in the article.

1. Create Short-Form Video Clips

The best way to recycle long-form video content is by breaking it down into smaller parts that are easier to digest. I recommend this technique because it has worked for me on different social media platforms.

How to do it:

  1. First, pick out key moments or important sound bites from your original footage.
  2. Use video editing software to cut out these sections (I recommend Adobe Premiere Pro or Pictory.ai).
  3. Add captions and eye-catching graphics to make the clips stand out.
  4. Modify the aspect ratio depending on the platform; for example, 9:16 for Instagram Stories, and 1:1 for Facebook).
create shorts video with Pictory ai

Platforms to share short-form clips:

  • TikTok
  • Instagram Reels
  • YouTube Shorts
  • Facebook Reels
  • LinkedIn

My experience: After turning a 30-minute tutorial into ten one-minute clips for Instagram reels I noticed that overall engagement increased than when I posted the full film. The bite-sized nature made it more appealing and accessible even to wider audiences.

2. Extract Audio for Podcasts

Turning videos into audio files expands the range of people who can engage with our material by walking or keeping their hands busy as they listen to it.

Steps to create a podcast from video content:

  1. Editing audio by getting rid of visual references and enhancing sound quality
  2. Adding a podcast-friendly intro and outro
  3. Posting on various podcast hosting platforms like Spotify, Apple Podcasts, Google Podcasts etc.
  4. Exporting video in audio format from Premier pro
Export video as an audio format from premier pro

Pro tip: Group related videos together for more extensive and longer episodes on your podcast.

3. Create Infographics from Key Points

Visual learners often favor infographics over videos. An eye-catching infographic that distills the main points of your video can attract such an audience and make for very shareable social media content.

How to create infographics from video content:

  1. Take out the main points or statistics of your video.
  2. Develop visually appealing layouts via design tools like Canva or Adobe Illustrator.
  3. Add branding elements – color scheme.
  4. Include icons representing important ideas, pictures, etc
Canva template for infographics

Canva template

Platforms to share infographics:

  • Pinterest
  • Instagram
  • LinkedIn
  • Twitter

My experience: An infographic I created based on a “10 Social Media Trends” video got 3x more LinkedIn shares than the original post. In its visual form, it was easily digestible, making people want to save it while also sharing it with their networks.

4. Transcribe Videos for Blog Posts

To increase SEO and cater to those who prefer written content, converting video content into blog posts is an excellent option. For detailed guides or interviews, I have found this technique useful.

Steps to create a blog post from video content:

  1. Use tools like Otter.ai or Rev that do transcription work.
  2. Edit the transcript so that it is clear and flows well.
  3. Add headings, subheadings, and formatting to improve the structure of the piece.
  4. Include relevant pictures and screenshots from the video in order to break up the text.
  5. This has to be optimized for SEO (hashtags, keywords; meta descriptions).
rev software for transcribe service

Pro tip: Embedding the initial video in your blog gives your readers a choice to consume it in their desired formats if they wish.

My experience: Extracts from my video interviews that have been quoted regularly outshine other forms of social media content by creating 75% more engagement on average. They are quick value adds to followership making them want more insights from watching full videos.

5. Create GIFs for Social Media

GIFs can help you reuse short parts of your video content in a fun way. They will catch attention on social media and may drive traffic back to your long-form posts.

How to create GIFs from video content:

  1. Select a memorable moment lasting 3-6 seconds from your video clip.
  2. Transforming such clips into GIF form can be done using GIPHY or Photoshop among others too;
  3. If need be, use overlays containing text;
  4. Make sure you optimize its size according to social network requirements.

via GIPHY

Platforms to share GIFs:

  • Twitter
  • Facebook
  • Instagram Stories
  • Slack (for internal communication)

My experience: A GIF I created from a product demo video received 200% more engagement on Twitter compared to a static image post. The motion caught users’ attention as they scrolled through their feeds, leading to more clicks and shares.

6. Create Audiograms

Audiograms are a powerful way to share audio content with a visual component, perfect for promoting podcast episodes or highlighting key moments from video interviews.

How to create audiograms:

  1. Select an impactful audio clip (30-60 seconds) from your video.
  2. Use tools like Headliner or Wavve to create a waveform visualization.
  3. Add captions to make the content accessible.
  4. Include a static background image or short video loop.

Platforms for sharing audiograms:

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn

7. Extract Quotes for Social Media Posts

Pulling impactful quotes from your videos can create engaging social media content and drive interest in the full video.

Steps to create quote posts:

  1. Identify powerful or insightful statements from your video.
  2. Design visually appealing quote images using tools like Canva or Adobe Spark.
  3. Include your branding and the speaker’s name (if applicable).
  4. Add a call-to-action to view the full video.
Quote image example

Pro tip: Create multiple quote images from each video to have a steady stream of content for social media.

My experience: Quote posts from my video interviews consistently outperform other types of social media content, generating 75% more engagement on average. They provide quick value to followers and entice them to watch the full video for more insights.

8. Create a Video Series or Course

If you have several related videos, consider repurposing them into a structured video series or online course.

How to create a course from existing videos:

  1. Identify a common theme or learning objective among your videos.
  2. Organize the videos into a logical sequence.
  3. Create introductory and concluding videos to tie the content together.
  4. Develop supplementary materials like worksheets or quizzes.
  5. Use a platform like Teachable or Thinkific to host your course.

9. Create Pinterest Video Pins

Pinterest is usually overlooked as a video platform, but it is good way of repurposing your stuff for entirely new audiences

Steps to create Pinterest Video Pins:

  1. Adapt your video so that it fits with Pinterest’s suggested 2:3 aspect ratio.
  2. Ensure that the length of the video falls between 15 seconds and one minute long.
  3. Use text overlays instead of sound in order to communicate the key points in the clip without uttering anything audibly.
  4. Get yourself an amazing cover image!
  5. Pin description must incorporate key terms connected with your topic.
Pinterest board

My experience: I started getting more visitors from Pinterest after repurposing my how-to videos into Pinterest Video Pins. The visual nature and search capabilities of this platform simplified content discovery by users.

10. Develop Interactive Video Quizzes

Turn your educational videos into interactive quizzes that reinforce learning and boost engagement rates at scale.

How to create interactive video quizzes:

  1. Take away important teaching moments from your film content.
  2. Employ H5P or Typeform tools among others in order to achieve interactivity goals within such films as well as audiobooks etc.
  3. Embed quiz questions at relevant points throughout the video itself.
  4. Give instant responses or explanations to every option selected.

11. Create Slideshow Presentations

You can also turn your videos into slide decks for platforms like SlideShare or even use them in live presentations.

Steps to create a slideshow:

  1. Get key points and visuals out of the video content.
  2. Make an appealing presentation using PowerPoint or Google Slides (This helps make a good presence).
  3. Include speaker notes that offer more details about the presentation thus adding value to it and the user.
  4. Call-to action on why someone should watch/ refer back to the original video.

Platforms to share slideshows:

  • SlideShare
  • LinkedIn
  • Your website

12. Develop Email Courses

Break down your video content into a series of email lessons so that you can nurture subscribers and provide value over time.

How to create an email course:

  1. Divide your video content into logical segments.
  2. Write concise email lessons based on each segment.
  3. Include key takeaways and action items in each email.
  4. Use Mailchimp, ConvertKit, etc. when setting up an autoresponder sequence related to those topics instead of doing everything manually through Outlook, Gmail, etc.

13. Create Video Thumbnails for Blog Posts

Take eye-catching shots from your videos and place them on top of blog posts as thumbnails for readers who would want to know more about the topic visually speaking before committing themselves fully through reading all texts contained within such articles/blog posts etc.

Steps to create video thumbnails:

  1. Select one captivating frame from the film or come up with a custom graphic design yourself alone that suits it best!
  2. Add text and branding elements using tools like Canva or Photoshop among others accordingly hence making sure it’s optimized size-wise to fit perfectly into its designated space online alongside improving its quality during uploading.
  3. Have a play button overlay to clearly show that there is a video on the page.

14. Repurpose into LinkedIn Articles

Reuse the video content to write lengthy LinkedIn articles for professionals and establish yourself as a thought leader.

How to repurpose videos into LinkedIn articles:

  1. Get the content of your videos in writing.
  2. Edit and organize this text into an article.
  3. Use proper headings, bullet points, and formatting.
  4. The video must contain key screenshots or graphics.
  5. Put the original video in front or at the end of this article.

My experience: A LinkedIn post I made from a video presentation generated three times more views and engagement than when I shared the video on its own platform. The article format was easy to read and share among LinkedIn’s professional network.

15. Create Animated Explainer Videos

Transform complex concepts from your long-form videos into short, animated explainer videos.

Steps to create animated explainer videos:

  1. Pick out the main ideas or processes from the original video.
  2. Draft a short script focusing on just the central concepts.
  3. Make use of platforms like Vyond or Animaker to develop easy animation materials.
  4. Include voice-over narration (you can use audio from the original video).
  5. To improve engagement, add background music and sound effects as well.

16. Develop Video-Based Ebooks

You can compile several videos’ insights in one e-book or guide that is exhaustive about a certain topic.

How to create an ebook from video content:

  1. Find something that connects many of your videos together.
  2. Transcribe and edit this information in your videos which you have collected here.
  3. Organize this information in a structured manner with chapters included.
  4. Design nice looking ebook cover pages using Canva or Adobe InDesign among others with screenshots plus any other graphic material from these videos

17. Create a Video FAQ Section

Use parts of your content to answer common questions asked by people on social media networks and websites as well as elsewhere online through re-purposing them into FAQs, short clips, etcetera.

Once we have identified common questions addressed by our content, it becomes easier for us to extract relevant clips that answer those questions and then edit them to be concise and focused, aiming for 30-60 seconds per answer in order that they may form part of our dedicated.

FAQ page posted on our website along with embedded video replays also individual. FAQ videos are typically shared using various social platforms such as Facebook, Twitter, Instagram, and YouTube, among others.

Steps to create video FAQs:

  1. Identify common questions addressed in your videos.
  2. Extract relevant clips that answer these questions.
  3. Edit the clips to be concise and focused (aim for 30-60 seconds per answer).
  4. Create a dedicated FAQ page on your website with embedded video responses.
  5. Share individual FAQ videos on social media platforms.

Conclusion

Reusing video content is not just about saving time but it is more about increasing publicity as well as the impact of your valuable content. If you follow these seventeen ways you can dramatically increase your content’s ROI by targeting new audiences and making yourself an authority in your field.

Remember that this means adapting the form of material and wording to suit the variety of platforms and preferences for addressing various sectors. Start with one or two of these methods and gradually extend them into major re-purposing campaigns. Your audience – and your bottom line – will thank you for it.

Thank you very much for reading this comprehensive guide on repurposing video content. To learn more about content marketing and video production, read through our suggested articles below:

Ruhul Amin

I'm Ruhul Amin, a blogger and marketing expert with over 5 years of experience. I specialize in crafting effective marketing strategies that help businesses grow and succeed. My passion for marketing drives me to explore innovative techniques that make a real impact.

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