Quick Summary

Turn text into a professional video in minutes:

  1. Paste your script or Submit an article
  2. AI picks matching visuals and music
  3. Customize with voiceovers, text overlays
  4. Export Your Polished Video

Time saved: Hours saved compared to traditional video creation.

Key benefit: Engaging Video Content without Video Editing Skills.



Text to Video Creation With Pictory

You might even want to magically turn your blogs, scripts, or articles into engaging videos.

First, as a content creator for several projects, I was naturally suspicious that AI is capable of creating videos.

However, having used Pictory for two years now, I can confidently say it has changed the way I work with my content strategy.

Let me help you get started with this all-powerful tool. I’ll share my experiences along the way and 15 pro tips that I discovered.

This step-by-step tutorial allows marketers, educators, or small business owners to master video content creation and produce professional-quality videos quickly, even if they have never edited one in their lifetime.

Creates video from text using Pictory.ai

Step 1: Getting Started with Pictory’s AI Video Generator

First of all, let’s get you set up:

  • Go to Pictory’s website and sign up for an account if you haven’t already done so.
  • First, log in and go to the “Script to Video” on your dashboard.
  • Click “Proceed” to get started with your project.
Screenshot of Pictory's dashboard with the "AI Video Generator" option highlighted

Pro Tip #1: While Pictory offers a free trial, I suggest jumping straight into a paid subscription if you are seriously invested in making videos.

The value you get for the more advanced features and more high-end assets is well worth it. Use coupon codeAMIN” for a discount.

Step 2: Input Your Content

Now, this is where the magic happens – you feed your text to the AI:

  • Grasp “Paste Script” or “Upload Article” based on how you’ve formatted your content.
  • If pasting, you then simply copy into a provided field.
  • If uploading, select your document file; supported formats are .docx, .txt, and .pdf.
  • You can also upload any blog post with the help of a URL.
Screenshot of the content input page, showing "Paste Script"

I typically write my scripts in Google Docs and then just copy and paste them right into Pictory. Here is an example of what the formatting looks like for me in a script:

screenshort to show Break text into clear sections or scenes

Pro Tip #2: Break up your text into clear sections or scenes. This allows Pictory’s AI to understand your content structure better and generate more coherent video segments.

Step 3: AI Magic – Generating Your Video

Once you have pasted the content, Pictory AI does the rest:

  • Once you are done inputting the content, click “Proceed.”
  • Analyze the text itself and select the best corresponding visuals and background music for the text.
  • This might be a 2-5 minute process, depending on the amount of content you have.
Screenshot of Pictory's video generation progress bar

While waiting for the process, let me share a bit about what’s happening during the process. Pictory’s AI completes the following tasks:

  • Analyzing your text for key themes and topics
  • Search through its enormous library of stock footage, images, and icons
  • Match visuals to your content
  • Pick appropriate background music
  • Make a basic storyboard for your video

Pro Tip #3: Use this time while waiting to sketch out any ideas you might have for visuals or graphics you might want to add later. I like to sketch out ideas for text overlays or illustrations during this phase.

Step 4: Reviewing and Customizing Your Video

Now, let’s get to the good part! After Pictory has created your first video, you will be greeted with the editor’s view:

To help you out, let’s take it step by step on how you can customize that video:

a) Scene-by-Scene Review:

  • Preview your video scene-by-scene
  • Edit scene timings, change visuals, or reposition scenes to your preference.

Pro Tip #4: Don’t be shy about replacing visuals selected by AI. The AI does a pretty good job of selecting the right scenes, but a little bit of human touch can make them perfectly relevant.

b) Adding Voiceover:

  • Click the “Voiceover” tab
  • Choose between AI voice generation or uploade your own audio
  • Adjust timing to sync with visuals

Pro Tip #5: Want that extra touch? Make your own in-house voiceover recordings. This adds that touch and helps narrow communication between you as the brand and your audience.

c) Text Overlays and Captions:

  • You can add titles, captions, or CTA under the tab “Text.”
  • Play around with fonts, colors, and animations.
screenshots showing a scene with and without text overlays

Pro Tip #6: Keep the text short and readable. I use no more than 1-2 lines per text overlay and a high contrasting color for better readability.

d) Music and Sound Effects:

  • Browse Pictory’s music library and upload your own tracks
  • Adjust volume levels for perfect voiceover balance

Pro Tip #7: Make sure it reflects your brand tone. I always choose energetic instrumentals for most of my videos.

e) Transitions and Effects:

  • Explore the options Pictory has for transitioning between scenes
  • Add subtle effects that are unobtrusive and enhance visual interest

Pro Tip #8: Less is More I just use simple fades or slides to keep the focus on my content.

Step 5: Fine-tuning and Polishing

Take these final steps before exporting to really elevate your video:

  1. Make sure to brand your video consistently:
    • Add your logo to the intro and outro
    • Use color schemes consistently in your text overlays
Screenshot showing how I've incorporated my brand colors and logo into a Pictory video
  1. Optimize for platforms:
    • Provide multiple aspect ratios of 16:9 for YouTube, 1:1 for Instagram, and 9:16 for TikTok
    • Modify the font size and location based on the format

Pro Tip #9: I make a “master” 16:9 version and then use Pictory’s resize tool to make super-fast changes for other platforms.

  1. Add closed captions:
    • Use Pictory’s auto-caption feature
    • Review and edit for accuracy

Pro Tip #10: Always check auto-generated captions. I have caught some hilarious (and likely embarrassing) mistakes this way!

Step 6: Exporting Your Masterpiece

Alright, you’re so close! Here is how you do the actual export:

  • In the top right corner of the screen, hit the “Download” button
  • Decide on the resolution and format
  • Wait for those lovely little dots to turn into your final video
Screenshot of Pictory's export options interface

Pro Tip #11: Always export in the highest quality possible. If you are going to compress later, that’s okay. It’s always better to start with the best version.

7 Bonus Pro Tips for Pictory Mastery

  1. Batch-create videos: I often create a lot of videos in one sitting and then take a week to fine-tune them.
  2. Use custom graphics: You can upload your own illustrations and infographics to really set your videos apart.
  3. Give it a whirl: While I always use my own voiceovers, Pictory’s AI voices do a great job for quick drafts or if you need to create the video in multiple languages.
  4. Get analytics: Use Pictory’s built-in Analytics to determine what works best and how you can further enhance your strategy.

Conclusion:

The Picstory AI Video Generator has indeed been a game-changer for me in terms of content generation. It has enabled me to create content in a different way than ever before.

This means that I can execute my work in hours, whereas before, it took me days to add more quality videos than ever.

Artificial intelligence is powerful, although it demands that you keep your videos imaginative and unique so that they aren’t forgotten as soon as people have finished watching them.

What are some of your experiences with this? Share those in the comments below, and let us know of other ideas, too.

Ruhul Amin

I'm Ruhul Amin, a blogger and marketing expert with over 5 years of experience. I specialize in crafting effective marketing strategies that help businesses grow and succeed. My passion for marketing drives me to explore innovative techniques that make a real impact.

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